CHED Memorandum Order No. 026-11Sep 5, 2011Other Rules and Procedures

CHED Memorandum Order No. 026-11 establishes the Policies, Standards, and Guidelines (PSG) for the Master of Science in Development Communication program in the Philippines. This program aims to equip students with advanced communication competencies necessary for professional practice and to respond effectively to the evolving media landscape and socio-political context. Higher Education Institutions (HEIs) must obtain approval from the Commission on Higher Education (CHED) to offer this program, which includes a structured curriculum comprising basic, required, elective courses, and a thesis or special project. Graduates are expected to pursue various careers in communication-related fields, demonstrating expertise in research, education, and development communication strategies. The memorandum emphasizes compliance with administrative, faculty, and library requirements to ensure quality education in this discipline.

September 5, 2011

CHED MEMORANDUM ORDER NO. 026-11

SUBJECT : Policies, Standards and Guidelines (PSG) for the Master of Science in Development Communication Program

 

In accordance with the pertinent provisions of Republic Act (RA) No. 7722, otherwise known as the "Higher Education Act of 1994," CHED Memorandum Order (CMO) No. 36, s. 1998 ("Policies and Standards on Graduate Education"), CMO No. 9, s. 2003 ("Addendum to CMO No. 36, s. 1998 Policies and Standards on Graduate Education"), and by virtue of CEB Resolution No. 208-2011, dated August 22, 2011 and for the purpose of rationalizing the graduate degree programs in Development Communication in all Higher Education Institutions (HEIs) in the country, this set of Policies, Standards and Guidelines (PSG) is hereby adopted and promulgated by this Commission.

ARTICLE I

Introduction

SECTION 1. Rationale and Background. — The Master of Science in Development Communication program provides students with higher order and advanced communication competencies needed in professional practice, teaching and communication studies. The curriculum is responsive to the demands of the changing communication media landscape and the broader socio-political and economic environment. It prepares students to take a more active, strategic and critical role in shaping the direction of Philippine communication media and in applying communication in development. Students are expected to exercise leadership in the communication profession; undertake research and evaluation in the discipline; and become effective instruments in articulating the needs and aspirations of the Filipino people.

The MS in Development Communication program is linked with related advanced communication programs in journalism and broadcasting and allied programs such as public relations and advertising. It is enriched by various disciplines from the social sciences, humanities and the arts.

ARTICLE II

Authority to Operate

SECTION 2. All Higher Education Institutions (HEIs), both private and public (State Universities and Colleges [SUCs] and Local Colleges and Universities [LCUs]), intending to offer graduate degree programs in development communication must secure proper authority from the Commission on Higher Education.

ARTICLE III

Program Specification

SECTION 3. Degree Name. — The degree name shall be Master of Science (MS) in Development Communication.

SECTION 4. Program Description/Objectives. — The MS in Development Communication program aims to develop advanced competencies in any or all of the following communication areas applied in development: theory-building, research, education and training, policy development, and program planning and management. ScaEIT

SECTION 5. Specific Professions/Careers/Occupations that Graduates of this Program May Go Into. — Individuals who earned a degree in MS Development Communication are expected to occupy middle to top management positions in communication-related occupations in any of the following settings: corporate communication, public information, public relations and advertising, mass media, communication education, and research and development. They are also expected to be equipped to pursue new and emerging career options as communication consultants, knowledge managers, multimedia content managers, or planners/designers of alternative learning systems.

SECTION 6. Allied Programs. — Allied programs refer to academic programs that provide similar or related competencies and skills to MS Development Communication graduates. These programs can also trace some of their disciplinal or theoretical roots to communication.

MS Development Communication allied programs are Communication, Journalism, Broadcasting, Multimedia (digital media) Arts/Studies, Public Relations and Advertising.

ARTICLE IV

Competency Standards

SECTION 7. Graduates of MS in Development Communication are expected to have acquired the following competencies:

 expertise in teaching;

 expertise in conducting research and evaluation;

 expertise in developing and managing systems, programs and projects in communication for development; and

 knowledge on development theories and paradigms, current and emerging development issues and the role of communication in the development context.

ARTICLE V

Curriculum

SECTION 8. Curriculum Description. — The MS in Development Communication curriculum is a holistic approach to the study of the strategic use of communication theories, paradigms, policies, strategies and tools in addressing diverse development issues and concerns affecting communities and societies in different socio-political and economic settings. The program seeks to offer a balanced curriculum in terms of theory, research and practice.

It has a total of thirty-six (36) units, of which six (6) units are Basic Courses, twelve (12) units are Required Courses, six (6) units are Electives and six (6) units are Thesis or Special Project. Seminar courses offer lectures and/or presentations from resource persons/experts who will tackle different relevant topics. Non-seminar courses, however, may also include lectures by resource persons/guest lecturers, and are basically conducted in the traditional manner, and may adopt other methodologies.

SECTION 9. Curriculum outline. —

     
 
Equivalent
 
      No. of  Units Per Total
      Courses Course Units
         
1. Basic Courses
2
 
6
  Development Communication Research
 
3
 
  Statistical Applications in Communication
 
3
 
2. Required Courses
4
 
12
  Communication Theory
 
3
 
  Communication and Development
 
3
 
  ICT in Development
 
3
 
  Research method course:
 
3
 
    Quantitative Approaches to Communication Research or
 
 
 
    Qualitative Approaches to Communication Research
 
 
 
  Graduate Seminar in Development Communication
 
(1)
 
3. Electives
2
3
6
  Development Communication Approaches
 
 
 
  Participatory Development Communication
 
 
 
  Development Broadcasting
 
 
 
  Communication and Culture
 
 
 
  Organizational Communication and Communication Networks
 
 
 
  Educational Communication
 
 
 
  Science Communication
 
 
 
  Development Journalism
 
 
 
  Knowledge Management
 
 
 
4. Cognates
2
3
6
  May all be taken in any other discipline offered in the
 
 
 
  university/school in the humanities, social sciences,
 
 
 
  natural sciences, or technical fields.
 
 
 
5. Comprehensive Examination
 
Required
 
  A student must pass the comprehensive examination
 
 
 
  to be given upon completion of all academic units/
 
 
 
  requirements prior to thesis writing.
 
 
 
6. Summary of Units
 
 
 
  Basic Courses
2
 
6
  Required Courses
4
 
12
  Electives
2
 
6
  Cognates
2
 
6
  Thesis or Special Projects
2
 
6
     
 
 
–––
Total No. of Units
 
 
36
     
 
 
===

SECTION 10. Sample Program of Study. —

         
Year 1
         
First Semester     Second Semester  
Course Unit   Course Unit 
         
Communication Theory
3
  Development Communication Approaches
3
Development Communication Research
3
  Communication and Development
3
Statistical Applications in Communication
3
  ICT in Development
3
Elective 1
3
  Elective 2
3
 
–––
   
–––
Total
12
  Total
12
 
===
   
===
 
Year 2
         
First Semester     Second Semester  
Course Unit   Course Unit
         
Research Methods course
3
  Graduate Seminar in Development
1
 
 
  Communication
 
Cognate 1
3
  Thesis or Special Projects
6
Cognate 2
3
   
 
Comprehensive Examination * 
 
   
 
 
–––
   
–––
Total
9
   
7
 
===
   
===

* Comprehensive examination is taken after completion of all academic requirements

Note: The institution is free to enhance and to follow different patterns and modalities based on the needs of its clientele. HcDSaT

SECTION 11. Teaching-Learning Approaches. — The use of non-traditional teaching-learning approaches and tools to complement classroom lectures is encouraged. These approaches/tools include CD-ROMs, Internet (e-group, e-mail), chat groups, web applications (websites, blogs, webcast/podcast, message boards), and videoconferencing, among others.

SECTION 12. Thesis/Special Project Requirements. — Upon completion of all academic requirements and prior to doing the thesis or special project, the student must pass a comprehensive examination. A student who fails to pass the comprehensive examination a second time will no longer be allowed to pursue the program.

The thesis subject must have prior approval of the student's thesis adviser. The thesis will be defended before a panel consisting of at least three (3) faculty members of the College, including the adviser, reader and panel member(s).

ARTICLE VI

Description and Specification of Courses

SECTION 13. For description and specification of courses, please refer to Annex A.

ARTICLE VII

Other Requirements

SECTION 14. Program Administration. — The MS Development Communication program shall be administered by a full-time Dean and/or a Department Chair, Head, and/or Coordinator.

a. Qualifications. The Program Administrator of a college or school to which the graduate programs belong must have a Doctorate degree with at least three (3) years of teaching and administrative experience.

b. Functions/Responsibilities:

1. Provides over-all directions in the attainment of the objectives of the program.

2. Recommends the appointment of qualified faculty members.

3. Provides administrative support to the institution.

4. Sits in department meetings upon invitation.

5. Ensures that the syllabus of each course in the program is fully implemented within the term.

6. Reviews periodically the curriculum along with the department faculty.

7. Convenes regular and special faculty meetings.

8. Schedules classes and assigns faculty-teaching load.

9. Ensures that student grades are submitted on time by the faculty.

10. Supervises student evaluation of faculty.

11. Monitors progress of students.

12. Fulfills all other functions as may be explicitly required by the institution.

SECTION 15. Faculty. —

a. Qualifications. A graduate of a Masters degree in any communication program or related field from a recognized HEI, with at least three (3) years teaching experience.

b. Percentage of Full-time Faculty. There shall be at least five (5) full-time faculty members who are at least master's degree holders and should have additional professional experience and/or training in the specialization or major area being offered. At least one (1) of the full-time faculty members should have a doctorate degree.

c. Teaching Load. Full-time — Maximum load of 36 units, including teaching load in the undergraduate program in one (1) academic year. Part-time — Maximum of 9 units in one (1) semester.

SECTION 16. Library. — Every college/institution/department offering development communication program shall have an adequately equipped library that will provide all the basic textbooks, as well as reference materials for research and other scholarly purposes, as well as resources for current trends.

a. Librarians. The following are the minimum staff requirements:

1. A college/institution/department library should have a full-time librarian who is a holder of Master in Library and Information Science degree with a valid license.

2. There should be one (1) full-time librarian for the first 500 students enrolled, and for an enrollment of 1,000, two (2) full-time librarians shall be required.

3. Library assistant/s must be a holder/s of Bachelor of Library and Information Science degree.

b. Library Holdings. Library holdings should conform to existing requirements for libraries.

1. The library must provide five (5) book tides per course found in the curriculum. These titles must have been published within the last five (5) years. aHTcDA

2. The HEI is likewise required to subscribe to at least two peer reviewed or refereed journals and periodicals in communication and allied programs that are published locally and/or internationally. The subscriptions may be for hard or electronic copies of the journal.

3. The library should have at least 100 audio-visual materials in the forms of tapes, films, records, CDs and DVDs. Fifty percent of the collections should have been published/produced within the last ten (10) years.

4. The library must provide internet access to faculty members and students for research and other academic activities.

5. The library must provide access to electronic library materials such as CD-ROMS. These are considered as additional library holdings beyond the minimum requirements.

SECTION 17. Facilities and Equipment. —

a. Classroom Requirements. The class size in every course of a higher education institution shall be determined by the institution itself, taking into account the total capacity of its facilities, the level of instruction, the nature of the course, and such other factors that promote a conducive teaching-learning process.

b. Laboratory requirements. For courses that require the use of the computer, a 1:1 computer student ratio is required.

SECTION 18. Admission and Retention. —

a. Admission

1. The applicant must be a holder of a baccalaureate degree, preferably in communication, mass communication, or a related program (especially social sciences), from a recognized HEI.

2. The applicant must have at least two (2) years of work experience, preferably in communication, media or its allied fields, except in extremely meritorious cases when a shorter period of work experience is warranted.

3. The applicant must have obtained a general weighted average (GWA) of at least 2.25 or its equivalent in his/her undergraduate studies.

4. As part of the evaluation procedures of the applicants, an essay and/or interview will be conducted, primarily to determine the preparedness of the applicant for graduate studies, as well as his/her research and career plans.

b. Retention

1. The student must have a GWA of at least 2.0 by the end of each school year.

SECTION 19. Prerequisites. — Graduates with bachelor's degree in other discipline (non-communication) will be required to include 6-12 units of undergraduate courses, the number of units to be determined by the admission committee of the program depending on the previous communication training and background of the applicant.

ARTICLE VIII

Transitory Provisions

SECTION 20. All HEIs, including SUCs and LUCs, with existing authority for graduate communication programs are hereby given a period of three (3) years from the effectivity thereof to fully comply with all the requirements in this CMO. ITAaHc

ARTICLE IX

Sanctions

SECTION 21. For violation of this Order, the Commission may impose such administrative sanction as it may deem appropriate pursuant to the pertinent provisions of Republic Act No. 7722 in relation to Section 69 of Batas Pambansa Blg. 232 otherwise known as the "Education Act of 1982, Section 63 of Article XII and Sections 142-143 of Article XXVI of the Manual of Regulations for Private Higher Education of 2008, and other related laws.

ARTICLE X

Separability and Repealing Clause

SECTION 22. Any provision of this Order, which may thereafter be held invalid, shall not affect the remaining provisions.

All CHED issuances or part thereof inconsistent with the provision in this CMO shall be deemed modified or repealed.

ARTICLE XI

Effectivity Clause

SECTION 23. This Order shall take effect fifteen (15) days after its publication in the Official Gazette or in a newspaper of general circulation.

Quezon City, Philippines September 5, 2011.

For the Commission:

(SGD.) PATRICIA B. LICUANAN, Ph.D.

Chairperson

ATTACHMENTS

Annex A

Description and Specification of Courses

MS DEV COMM

Basic Courses        
   
Course Name Development Communication Research
Course Description The research process in development communication;
  perspectives, approaches, and techniques in development
  communication research.
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course Overview of traditions of communication theory
Content Communication research traditions
  Survey of research designs and approaches in
    communication in the context of development
  Evaluating development communication
  The communication research process in
    quantitative research
  The communication research process in
    qualitative research
  Review and critique of development
    communication studies
  Designing a development communication
    research project
Course Name Statistical Applications in Communication
Course Description Basic statistical principles useful in communication
  media organizations are presented. Topics include
  statistical sampling, probability theory, statistical
  estimation, hypothesis testing, regression, and
  correlation analysis and chi-square application. It relates
  statistics with communication theory and development
  communication. The use of computer for statistical
  analysis and computation (e.g., SPSS) is introduced.
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course Review of Key Concepts in Data Processing
Content        
  Basic Data Analysis and Presentation
  Measures of Central Tendency and Variability
  Measures of Association and Correlation
  Inferential Statistics
    o Types of variables
    o Types of samples
    o Procedure for hypothesis-testing
  Nonparametric Tests
  Parametric Tests
  Selected Software Programs Used in Communication Research
    o Powerpoint
    o Excel  
    o Statistical Package for the Social Science
      (SPSS)  
  Integration: Statistics and the Research Design
Required Courses        
Course Name Communication Theory
Course Description Theories and models of the communication discipline
  examined in terms of established genres and traditions;
  comparison of the eastern and western theories; impact
  of ICT, globalization and other megatrends on theory
  building; basic concepts in theory construction and
  model building; and intertwining of theory and research.
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course Review of Communication as a Social Science
Content   Discipline  
  Overview of theory and models — definitions, uses
    and applications
  Seven traditions in the field of communication
    theory    
    o Socio-psychological
    o Cybernetic
    o Rhetorical
    o Semiotic
    o Socio-cultural
    o Critical  
    o Phenomenological
  Five genres of communication theory
    o Structural & functional
    o Cognitive & behavioral
    o Interactional & conventional
    o Interpretative
    o Critical  
  Communication theories: Eastern perspective
  Model building and theory formation
  The relationship of theory and research
  Application of communication theories in communication
    campaigns, development communication programs, etc.  
Course Name Communication and Development
Course Description Theories, issues and perspectives in communication and
  development.     
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course The meaning of development
Content        
    o Theories, concepts, models and strategies of
      development
    o The nature and problems of
      underdevelopment
    o Goals, indices, levels, aspects and
      perspectives of development
    o The Philippine experience in development
  Communication and development: historical
    perspective  
    o The changing views of the roles of 
      communication in development
    o What communication can do and what it can
      only help to do in development
  Development communication in a developed
    society    
  Communication and development: case studies
  Communication and development: the Philippine
    and Asian experience
  Communication and development: an update
Course Name ICT in Development  
Course Description Systems in information and communication technology
  (ICT) and their applications in development.
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course Overview of ICTs
Content        
  Theoretical Frameworks on ICTs
  Issues on ICTs  
  The Knowledge Society
  Issues in ICT and their impact on individual and
    society    
  Applications of ICT in Development
    o Education, e.g., e-learning, online learning
    o Health, e.g., e-health
    o Governance, e-governance
    o Agriculture
    o Trade and industry, e.g., e-commerce
    o Disaster management
    o Others  
  Technology transfer and change management
    o Change management concepts
  Change communication strategies and tools
Choice of One Research Methods Course:    
Course Name Quantitative Approaches to Development
  Communication Research
Course Description Designing and implementing quantitative
  communication research methods such as surveys,
  experiments, content analyses, readability tests, among
  others; techniques in data entry, analysis and
  interpretation and the use of software tools. 
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course Communication theories and their applications to
Contents   research  
  Research designs (descriptive, evaluative,
    exploratory, explanatory)
  Research approaches/traditions (quantitative and
    qualitative)  
  Research paradigms (positivist, interpretive, and
    critical)  
  Research process
  Quantitative research methods
    o Surveys
    o Experiments
    o Content analysis
    o Readability study
  Data organization, analysis and interpretation
    (including use of appropriate software)
  Research dissemination and utilization
  Research ethics
Course Name Qualitative Approaches to Development Communication
  Research    
Course Description Perspectives (paradigms), concepts and approaches in
  the analysis of qualitative data in the study of 
  communication processes; designing and implementing
  qualitative communication research; techniques in data
  entry, analysis and interpretation and the use of software
  tools.      
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course Communication theories and their applications to
Contents   research  
  Research orientations (qualitative vs. quantitative;
    micro vs. macro, theoretical vs. atheoretical)
  Research paradigms (positivist, interpretative,
    critical, constructivist, deconstructivist, etc.)
  Qualitative research methods & interaction
    o Biography
    o Ethnography
    o Phenomenology
    o Grounded theory
    o Case study
    o Historical studies
    o Textual analysis
    o Reception analysis
    o Indigenous techniques (e.g., Sikolohiyang
      Pilipino)
    o Others  
  Data organization, analysis and interpretation
  Methodological and conceptual issues
  Research dissemination and utilization
  Research ethics
Course Name Graduate Seminar in Development Communication
Course Description An in-depth discussion of current and emerging
  communication issues affecting the practice and
  teaching of development communication. The issues
  may be global, national, and local. The course may also
  examine the socio-cultural, economic and political
  contexts of communication as they affect the discipline.
  For example, prevailing political philosophy defines
  transparency and access to information while economic
  considerations may widen or narrow the digital divide.
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course The topics included in the seminar course will depend on
Contents prevailing and/or emerging communication issues that
  need immediate awareness, understanding and action by
  development communication scholars and practitioners. 
Elective Courses        
Course Name Participatory Development Communication
Course Description Philosophy, traditions, processes, and techniques in
  qualitative research in development communication
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course Assumptions and perspective of participatory
Content   development communication (PDC)/Paulo Freire's
    works    
  Models of PDC and communication for social
    change    
  PDC Methodology and allied participatory
    approaches  
  Case studies and practicum
Course Name Development Broadcasting
Course Description Philosophy, theory, issues, and systems in development
  broadcasting.    
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course Role of broadcasting in development
Content        
    o Aspects of development where broadcasting
      can make contributions — political,
      economic, rural/agricultural, cultural,
      religious, educational, etc.
    o Definitions/concepts
      - Formal, non-formal and informal
        education
      - Educational technology
      - Educational broadcasting
      - Concept of educational/community/development
        broadcasting
  Application of broadcasting to education and
    development  
    o Education and development
    o Problems of education in developing
      countries
    o New challenges to the educational system
    o Planning for education in developing
      countries
  Strategic roles of educational broadcasting
    o Formal education
      - Enrichment
      - Direct instruction
      - Extending the school
      - Distance learning
    o Non-formal education
      - Open broadcasting
      - Radio forum
      - Radio schools
      - Radio animation
    o Distance education
      - Concept
      - Features
      - Issues
      - Methods
  Experiences in Educational Broadcasting
    o Educational broadcasting in the Philippines
    o Educational broadcasting in other countries
    o Analysis of selected case studies
  Issues in Educational Broadcasting
    o Socio-political context
    o Project management
    o Nature of the educational establishment
    o Curricular approaches
    o Production techniques
    o Evaluation schemes
  The Future of Educational Broadcasting
    o The impact of new technology on educational
      broadcasting
      - Cable and satellite
      - Interactive radio/video
      - Computer technology
    o Educational broadcasting: problems and
      prospects
  Revitalizing educational broadcasting
Course Name Development Communication and Culture
Course Description Cultural dimensions of communication in development.
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course Introduction  
Content        
    o Relevant theories/models of communication
    o Communication and culture in human
      evolution
    o Interrelationship of communication and
      culture  
    o Componential analysis
  Approaches to the study of communication and
    culture    
    o Methodological
      - Anthropological
      - Socio-psychological
      - Sociological
      - Mathematical
      - Transformational
    o Substantive
      - Multidisciplinary
      - Interdisciplinary
      - Transdisciplinary
  Cultural determinants of communication
    o Values  
    o Social Structures
    o World View
    o Ideology
    o Four theories of the press
  Communication determinants of culture
    o Cross-cultural communication
    o Intercultural communication
    o Media imperialism
  Culture as communication
    o Symbols
    o Language
    o Proxemics
    o Kinesics
    o Myths  
  Communication as culture
    o Folk media
    o Literature
    o Cinema
    o Music  
  The cultural dimension in development
    o No life without roots
  Culture and social cybernetics
Course Name Organizational Communication and Communication
  Network    
Course Description Theories, principles, and concepts in organizational
  communication and communication networking. 
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course I. Introduction: The Course Perspective
Content        
    A. Systems Thinking
    B. Alternative Communication Perspectives
    C. General Propositions in Communication: A
      Survey  
    D. Research Approaches on Organization
      Communication
  II. Overview of the Study of Organization
    A. Paradigms of Studying Organization
    B. Organization as a Social System
    C. Assumptions in Organization Behavior
    D. Types of Organization
  III. Communication within Organization
    A. Functions of Communication within an
      Organization
    B. Organizational Structure and Communication
      flow and Processes
    C. Communication Problems and Dysfunction
    D. Criteria of Effective Communication within
      Organization
    E. Managing Communication System: Choice of 
      Form and Channel
    F. Interpersonal Communication
    G. Conflict and Conflict Resolution
    H. Communication in Bureaucratic
      Organizations
    I. Communication Network and Flow
    J. Communication Roles within an Organization
    K. Information Overload and How to Overcome
      it  
    L. Non-verbal Communication
    M. Role of Communication in Project
      management
  IV. Inter-Organizational Coordination and
    Communication
    A. Concept of Coordination
    B. Determinants of Inter-Organizational
      Coordination
    C. Role of Communication in Coordination
  V. Communication Strategies of Organizational
    Change  
    A. Organizational Innovation Defined
    B. Diffusion of Innovation within an
      Organization
    C. The Role of Change Agent in Organizational
      Change
  VI. Effective Human Relations: Theories and Practices
  VII. Effective Public Relations: Theories and Practices
Course Name Educational Communication
Course Description Philosophy, theory, issues, and systems in educational
  communication and technology in development.
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course I. Review of basic concepts
Content        
    A. Educational communication
    B. General system theory
    C. Media organization as system
  II. Designing an educational communication system
    A. Formulating the rationale: vision and mission
    B. Developing system objectives
    C. Identifying audiences/users: stakeholder
      analysis
    D. Conceptualizing the organization structure:
      system design
    E. Determining resources: human and non-
      human resources
    F. Planning for institutionalization:
      implementing procedures
    G. Evaluating effectiveness and efficiency:
      system evaluation
  III. Management needs of educational communication
    system    
    A. Definition of and approaches to management
    B. Functions of management
    C. Tools of management: management by
      objectives (MBO); PERT-CPM; strategic
      planning; zero-base budgeting
    D. Leadership and administrative skills
    E. Communication and motivation: team
      building
    F. Evaluation and monitoring: project
      evaluation, problematique analysis,
      performance appraisal
Course Name Science Communication
Course Description Philosophy, theory, issues, and systems in science
  communication in development.
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course I. The New Communication Environment
Content        
    A. The Communication Revolution
      1. Microprocessors/computers
      2. Informatics
    B. The Information Explosion
      1. Information Science
      2. Information Specialists
      3. Scientific Communicators
      4. Information Managers
  II. The Construction of Scientific Knowledge and
    Information  
    A. The Generation of Scientific Knowledge and
      Information
    B. The Organization of Scientific Knowledge
    C. Scientific and Technical Literature Searching
      1. Manual and mechanical methods of 
        information storage and retrieval
  III. Computer-Based Information Storage and
    Retrieval  
    A. The Creation and Management of Databases:
      Case Studies
    B. How Computerized Retrieval Works
    C. Presentation of Search Results
  IV. Various Scientific Information Services
    A. Integrated R & D Information System
    B. Scientific Institute Management
    C. Abstracts
    D. Selective Dissemination of Scientific
      Information
  V. Scientific and Technical Information: The Primary
    Journal    
    A. Characteristics of Scientific Literature
    B. The Nature of the Journal Article
    C. Editing the Scientific Journal
  VI. Scientific and Technical Information: Technical
    Reports  
    A. The Nature of the Technical Information
    B. Editing the Technical Report
  VII. Scientific and Technical Information: Fact Sheets
    and Newsletter
    A. The Nature of Fact Sheets
    B. Editing Fact Sheets and Newsletter
    C. The AGDEX extension filing system
  VIII. New Developments in Science Communication
    A. Electronic Editing
    B. Alternatives to Scientific Journals
  IX. Co-publication  
Course Name Development Journalism
Course Description Philosophy, theory, issues, and systems in development
  journalism    
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course I. Overview of Journalism in the Philippines
Content        
    A. Brief history of Philippine journalism
      1. Journalism during the Spanish,
        American and Japanese periods
      2. Post-war journalism
      3. Emergence of the concept "development
        journalism"
    B. Conventional/traditional and development
      journalism in perspective
    C. Contemporary Philippine journalism: A
      critical analysis
      1. New journalism
      2. Yellow journalism
      3. Precision journalism
      4. Advocacy journalism
      5. Investigative journalism
      6. Science journalism
      7. Envelopmental journalism
  II. News and Feature Stories
    A. Definition of news and feature story
    B. News values/elements
    C. Differences between news and feature stories
    D. Types of news (according to time and
      treatment)
  III. Press Freedom and responsibility
    A. Constitutional basis of press freedom
    B. Limitations/restraints on press freedom
    C. Libel  
    D. Ethics in the practice of the profession
  IV. Gathering data for news and feature writing
    A. Sources of news and information
      1. Conventional sources
      2. Interactive computer systems (e.g.,
        internet, fax, database)    HcDATC
    B. Terms and concepts in journalism practice
      1. Newsroom terms
      2. Field concepts
    C. Interviewing techniques
    D. Organizing the news story
      1. The inverted pyramid
      2. Shifts from the inverted pyramid
      3. Writing the lead
      4. The body of the news story
  V. Writing news and feature stories
    A. Principles of dear and effective writing
    B. Readability
  VI. Processing the story
    A. Copy preparation
    B. Copy editing
    C. Mechanics of style
    D. Proofreading
    E. Headline writing
    F. Layouting
  VII. Hardware journalism
    A. The printing process
    B. New technology
      1. Computer software
  VIII. Desktop publishing
Course Name Knowledge Management
Course Description A course on the systematic and organized use of 
  knowledge within an organization to transform its
  ability to generate, source, and use knowledge to
  improve organizational performance. The course focuses
  on the knowledge management principles and processes;
  applications and utilization.    
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course Overview of Knowledge Management (KM)
Content        
  KM, Intellectual Capital and Related Concepts
  Rationale and Objectives of KM
  Principles of KM
  The Knowledge and KM Process
  Approaches to Developing a KM Strategy
  Knowledge Audit Framework, Methodology and
    Tools    
  Case studies of KM in different organizational
    settings  
Course Name Thesis/Special Project  
Course Description Graduate research or action project that contributes to
  knowledge or professional practice or policy in
  communication.    
Course Credits 3 units      
Contact Hours/week 3 hours
Prerequisite None      
Suggested Course As relevant to the research topic
Content        

 

Policies, Standards and Guidelines (PSG) for the Master of Science in Development Communication Program | LegalDex AI